• Share Of Influence Trumps Share Of Voice In Motivating Empowered Customers
    Let's see if Share of Influence can be the first real step towards remaking pharma into world class companies organized around the needs of their customers. That, I think we can all agree, would be one big, sweet step forward.
  • New FDA Guidance for Online Marketing: Safe Bets
    While the technologies of communication and marketing have undergone massive and rapid transformation -- the fundamental restriction on the pharma industry stands unchanged.
  • Digital Strategies For Revving The Metabolic Market
    As we explore the pharmaceutical digital marketing frontier of unlimited creativity and innovation, it's also important to remember who it serves. Without meaningful mental and psychological connections, your digital message, no matter how cleverly crafted, may just turn into cyber-space junk.