• MARKETING: HEALTH
    Effective Healthcare Marketing Doesn't Have To Be Brain Surgery
    A few months ago, I judged the final round in the North American Health Effie Awards. In addition to having a fantastic and fun time debating various entries with my esteemed industry peers on this judging panel, something interesting struck me about the strongest finalists and ultimate Effie winners.
  • MARKETING: HEALTH
    Shared Decision-making: It Takes Two
    According to the Agency for Healthcare Research and Quality, "Shared decision making is a model of patient-centered care that enables and encourages people to play a role in the management of their own health. It operates under the premise that, armed with good information, consumers can and will participate in the medical decision-making process by asking informed questions and expressing personal values and opinions about their conditions and treatment options."
  • MARKETING: HEALTH
    How Humana + Aetna And Other Mega-mergers Are Accelerating The Emerging TechnoWellness Revolution
    The biggest news in U.S. healthcare over the past few weeks has been a series of proposed mergers between a range of giants in the health, benefits and wellness markets.
  • MARKETING: HEALTH
    So Long And Thanks For All The Fish
    Fish felt like the theme at Lions Health this year (including some fish controversy) and right in the middle of it all were some ideas that really stood out for being as simple as one can get in this business today - a couple of low-tech gems. One of them was the Lucky Iron Fish.
  • MARKETING: HEALTH
    The Millennial Mandate: How 'Generation Y' Behavior is Shaping Healthcare Marketing Strategy
    Millennials are the most coveted demographic target group today among healthcare marketers. According to the Center for Marketing Research at UMass Dartmouth, millennials have a combined purchasing power of approximately $2.45 trillion worldwide. That is considerable clout, which is why brands and marketers continue to pursue this group.
  • MARKETING: HEALTH
    Getting To The Brain Of The Matter: Exploring An Untapped Marketing Opportunity
    If the heart, the icon of health, were a brand, it would be Coke. Or Google. Or Wal-Mart. So what about the brain? Right now, it's the off-brand cola getting flat in the vending machine. And that's not just a modern issue - the brain has a long history of being dissed.
  • MARKETING: HEALTH
    Caregivers Finally Get To Speak Up
    When someone is diagnosed with any type of disease, life changes immediately for the patient, and for the loved one who inevitably assumes the role of caregiver. He or she quickly transforms from being a lover, best friend, and companion to being a living life-support system with a PhD in care.