MARKETING: HEALTH
by David Hua on Jan 28, 10:55 AM
We're all in the health space whether it's health marketing, advertising, social media or content. As time goes by, we all get busy and, even though we talk about it all the time, we forget to take care of our own health. 2011 is here and the demands on every online health marketer continue to increase: for some, at an exponential rate.
MARKETING: HEALTH
by Neil Weisman on Jan 25, 8:33 AM
If your research study is utilizing a website to help drive patient recruitment, here are a few tips to increase traffic and decrease bounce rates.
MARKETING: HEALTH
by Tom Hillhouse on Jan 21, 10:30 AM
Here is my take on five tech trends in healthcare marketing and how to anticipate them in 2011.
MARKETING: HEALTH
by on Jan 21, 9:30 AM
Have you ever thought about what you'd do if you were tasked with developing a digital marketing campaign for two over-the-counter brands under one portfolio?
MARKETING: HEALTH
by Prodeep Bose, Elizabeth Elfenbein on Jan 14, 7:00 AM
There are many different types of health conditions and illnesses, and their journeys to wellness are never quite the same. But one universal commonality is that once patients understand what kind of illness they have, they move into the mind-set of wanting to know how to best treat it, deal with it, and get back to "normal" life. The long course to diagnosis is suddenly over and the patient is left with the need to expedite their road to health.
MARKETING: HEALTH
by Chris Iafolla on Jan 11, 9:17 AM
Pharmaceutical companies are used to taking a broadly defined target market and slicing and dicing it a number of different ways. But are they prepared for the next wave of strategy required in today's communications environment -- microstrategy?
MARKETING: HEALTH
by Chad Capellman on Jan 7, 7:08 AM
Instead of these for-sale framed pictures on the wall, I imagined this hospital using some of the space to mount a few flat-screen monitors with compelling questions, information, and spotlights on what makes them unique.
MARKETING: HEALTH
by Joe Abruzzo on Jan 4, 7:20 AM
Focusing exclusively on "prescriptions filled" as a measure of DTC advertising impact can miss important early-stage diagnostics of DTC brand business strength. These early stage diagnostics tend to be "advertising-driven" behaviors which, when viewed sequentially, represent an individual's pathway to becoming a customer.
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