• MARKETING: HEALTH
    The Art And Science Of Effective Work
    Chuck Porter, chief strategist at MDC Partners, gave a lovely talk on creativity at the Cannes Lions Advertising Festival last year. In the Q&A that followed, someone in the audience asked him a question he did not understand. The person asked again, a little louder, but Chuck still didn't understand. Someone fetched a microphone and we all heard the question. Chuck still didn't get it. The question was asking how a great creative mind reconciles the difference between highly effective and highly awarded work.
  • MARKETING: HEALTH
    The Synergy Between Call Centers And Population Health
    Healthcare is evolving from a fee-for-service and volume-driven model to one that is value based. The Centers for Medicare & Medicaid Services has stepped up its timeline for shifting Medicare to a value-based system so that by the end of 2016, at least 30% of fee-for-service Medicare payments will be tied to value through accountable care organizations or bundled payment arrangements. By the end of 2018, that number will increase to 50%.
  • MARKETING: HEALTH
    Pharma And Digital Innovation: A Missed Opportunity?
    The "Wall Street Journal" suggests that entrepreneurs and innovators are not paying enough attention to the growing and pressing needs of pharmaceutical companies in the digital health arena. But is this really the case?
  • MARKETING: HEALTH
    Pharma's Guide To Being 'Smart' About The Apple Watch
    While the Apple Watch still rolls out to the initial pre-order customers, the pharma industry is making changes. Android has rolled out major updates to Android Wear to compete with the Apple Watch and app developers are lining up to add to the over 3,500 existing Apple Watch enabled apps. But what about you? What is your plan to understand how this new screen will impact your efforts?
  • MARKETING: HEALTH
    Pharma Moves Into Digital Health
    The announcement that Novartis and Qualcomm Ventures have formed a joint venture to invest $100 million in digital health is significant and suggests that big pharma is transitioning from talk to action in the strategy to "move beyond the pill."
  • MARKETING: HEALTH
    Why The Future Of Healthcare Will Be Smarter Than The Past
    Last night, I was at a graduate student class presentation at NYU on the future of media. The focus was on four scenarios around automation, surveillance, semantic web, and the rise of women as global catalysts. Thought-provoking as each scenario was, it got me thinking about the future of healthcare in exactly these terms - the role of automation from treatment decision support to robot-assisted surgery, the activation of remote tracking and monitoring of patient compliance and biometrics, peer-enabled learning and disease management for both physicians and patients, and the role of gender, race, and genetics in screening and treating ...