• MARKETING: HEALTH
    Patients And Physicians On Using Technology And Sharing Information
    Technology is advancing how medicine is practiced, giving patients the chance to participate more fully in their healthcare. These new developments have the potential to elevate the provider-patient relationship, and are being welcomed, for the most part, by both groups.
  • MARKETING: HEALTH
    Obamacare Is Only 5 Years Old, And It Has Changed Healthcare Forever
    Earlier this week, PricewaterhouseCoopers (PwC) released a must-read report focusing on the impact of the Affordable Care Act (ACA, also known as Obamacare) on all sectors of the U.S. health industry.
  • MARKETING: HEALTH
    Media and Health ... Which Is Transforming Faster?
    Health is a journey like no other. From the moment we are born, it begins; from boo-boos and scraped knees to getting fit, giving life and battling illness, the health journey is something we all have in common. It is a journey that is continuous, challenging, and sometimes rewarding - but always requires fortitude - from within and from without. Health is a journey that matters. It's one of the reasons that health is one of the most-searched categories on Google, and the most discussed topic in social media; the reason that there are 1.2 billion pages of web content ...
  • MARKETING: HEALTH
    Keep Digital Healthcare Simple, Says Accenture
    At the 2015 Consumer Electronics Show, Accenture released a report about engaging the digital health consumer. The report specifically noted that many of the health-related devices such as activity trackers are great for early adopters and innovators but not ready for the population at large because they're hard to use, hard to set up and hard to read. Eighty-three percent of consumers report they have difficulty using their wearable health devices.