MARKETING: HEALTH
by Chris Iafolla on Oct 29, 8:14 AM
Pharma has a unique ability, in fact a responsibility, to educate patients as much as possible. Why should a little extra scrutiny stand in the way? As a company, if you are there for the right reasons and keep the patient at the center of your decision-making process, you will welcome the added attention. What are you waiting for?
MARKETING: HEALTH
by Sarah Larcker on Oct 22, 8:26 AM
What are the implications of widespread networked EMR adoption in the age of social media? There are many.
MARKETING: HEALTH
by Ted Smith on Oct 15, 8:49 AM
New sources of insight can illuminate previously hard-to-see needs in the population. These data are free or very low-cost if you ask the questions and crunch the numbers.
MARKETING: HEALTH
by Chad Capellman on Oct 1, 8:21 AM
While much of the initial announcement for the Social Media Health Network seems to focus on a more top-down approach to community involvement, my hope is that there is room in the equation for a bottom-up approach that enables a true partnership with the people the initiative is ultimately trying to serve.
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