• MARKETING: HEALTH
    Multi-surface Storytelling
    Effective content is designed for the customer, not the marketer.
  • MARKETING: HEALTH
    All Hail The Health-empowered Medtech Patient
    Patients have more control over their healthcare than ever. But do they have the tools to control it properly?
  • MARKETING: HEALTH
    Helping Patients Get The Most From Patient Portals
    While patient portals can't replace an in-office visit, they have many benefits: They encourage patients to view test results and health records and can facilitate an ongoing doctor-patient dialogue. They can reduce paperwork by serving as online billing and payment centers. They can also help practices meet meaningful use Stage 2 requirements, which state that providers must have "at least five percent of their patients using an online patient portal" to get incentive payments.
  • MARKETING: HEALTH
    5 Traits Marketers Must Have To Succeed In The Digital Innovation Economy
    Are you afraid digital technologies will make you obsolete? That your hard-earned skills haven't prepared you for the fast-moving digital future?
  • MARKETING: HEALTH
    The 3 Social Mistakes You're Making, And What To Do About Them
    Lately I've been spending time with brands looking to reach new heights in their social efforts. Here are three of the more common scenarios, which I hope help you think through your planning efforts.
  • MARKETING: HEALTH
    Should Health-Care Systems Advertise?
    I was nearly speechless when I read a recent blog post from Knowledge@Wharton, a business analysis journal from the Wharton School of the University of Pennsylvania, questioning whether health-care system advertising should be regulated or even banned. Here are a few excerpts to give you a taste of the editorial flavor.
  • MARKETING: HEALTH
    The Retail Mindset: How Consumer Choice is Impacting Marketing Strategy
    Healthcare has been in a state of transition over the past several years, as three key trends have impacted how consumers view and utilize healthcare. Hospitals, health systems, providers and health plans have found themselves having to adapt to meet the growing demands of consumers.