• MARKETING: HEALTH
    Patient Access to EHRs - How Much Should Doctors Share?
    The use of electronic health records is now standard operating procedure in many medical practices, but access to them is a bone of contention. While many patients want to be able to read and add to their records, doctors may not be comfortable with this.
  • MARKETING: HEALTH
    Will VC-Funded Companies Be The Ones To Transform Healthcare?
    The ideas of value-based healthcare delivery optimization, coordinated care, remote monitoring, and predictive health intervention seem to be overshadowed by the realities of a conservative, slow moving industry. However, the bright sparks that are being ignited by venture-capital-funded companies offer a vision of the future and their ability to transform the continuum of care.
  • MARKETING: HEALTH
    Marketing In A World Where Health Consumers Refuse To Be Treated Like Hamburgers
    Last week, a post was published on the popular blog KevinMD written by Dr. Joel R. Cooper, a family physician. It was designed to serve as a wake-up call to patients about how time-pressed doctors really view them.
  • MARKETING: HEALTH
    Will You Be A Master In The Coming App-Renaissance?
    Webster's defines a renaissance as "a situation or period of time when there is a new interest in something that has not been popular in a long time." With more defined and relaxed regulatory guidance on apps from the FDA this year, more and more marketers are taking a serious look at the app, ushering in an app-renaissance in 2015.
  • MARKETING: HEALTH
    Have You Ever Price-shopped For Surgery? You Will!
    When was the last time you paid retail prices for anything?