How many hours do you spend keeping up with the latest and greatest in digital health? One hour, two hours a day? I recently spoke with a health executive who spends a whooping four hours each day scanning headlines, reading emails and more in an effort to stay ahead.
Stories like these have inspired me to develop this series of posts focusing on how health marketers (and other executives) can do their jobs more efficiently and successfully. (Click here to read part 1, and here to view part 2).
Today, I’m going to focus on Twitter.
Now, many of you may regularly use Twitter to keep tabs on health topics, brand sentiment and more for clients. But, are you also regularly using it to track what’s happening in the digital health landscape for your personal and professional development?
If the answer’s no, I’m not surprised. When confronted with the Twitter firehose, many people find themselves confused, intimidated and frustrated. There's just too much information coming at them and few techniques for separating signal from noise.
But, over time, I come to recognize that Twitter is a goldmine of digital health insights, intelligence and analysis. Many people post content to gain (and keep) a following and more. Here are a few things I’ve learned just over the past month by keeping tabs on Twitter:
How do I do it? Well, I’m using a new secret weapon that has immensely boosted my productivity on Twitter. I also have used these three tricks:
If used properly, Twitter can save you time and energy. It can also provide excellent insights that can help you serve your clients, boost your career and more.
If you’re not maximizing your time on Twitter, you should.
By the way, if you’d like to see more of the interesting, surprising and shocking things I’ve learned about digital health recently via Twitter, click here to view a brief presentation.