Condé Nast Publications named Stefano Tonchi, the editor of
T: The New York Times Style Magazine, to be the editor in chief of its fashion magazine
W. Tonchi wants to bring a more
accessible, general-interest sensibility to
W, a large-format magazine with lavish photography.
Ad pages at W fell almost 50% in 2009, to about 1,050 pages, according to Media
Industry Newsletter. That makes it one of the hardest-hit magazines at Condé Nast. Tonchi joined The New York Times as style editor for The New York Times Magazine in 2003. He had
previously been a fashion and creative director at Esquire and the Condé Nast publications Self and vL'Uomo Vogue.
Read the whole story at The New York Times »