Shoxygen Sports Marketing, an interactive online marketing solutions company, announced today that AllianceSports/Rivals.com, Swell.com, Snowboarding.com and Boarding.com would be joining Shoxygen's
network of sports-related websites.
Shoxygen, the sports marketing arm of Boston Media was launched in November 2000, with the specific goal of allowing advertisers to reach sports enthusiasts. In
months, Shoxygen has grown from representing 55 websites to 125.