Despite a worldwide economic slowdown, name changes for corporations around the world increased by seven percent in the first half of 2001.
In a survey released yesterday by global brand and
identity consultants, Enterprise IG, figures showed new names totaling 1993, compared with 1854 over the same six months last year. For 31 years Enterprise IG has tracked corporate name changes across
all business sectors, releasing the results on a semi-annual basis.
On releasing his firm's totals, Enterprise IG Chief Executive Jim Johnson stated: “Even though companies are cutting costs, they
still recognize the need to invest in and manage the corporate brand, and create distinctive names that differentiate themselves in the marketplace.”