Legendary trade magazine
The Hollywood Reporter is having another massive shakeup, due to its new owners e5 Global Media. Publisher Erik Mica is out. Ever since CEO Richard Beckman was hired in
January, he has been telling people outside the trade -- but not the staff -- that he plans massive firings at because the company plans to abandon the traditional trade format to become a small
online showbiz news aggregator, and a glossy magazine, and a cable TV programmer depending on whether entertainment brand itself is marketable. Or, e5 may just flip the property.
It
may be nearly impossible for the new owners of THR to convince Hollywood advertisers, which virtually stopped supporting the trade in its current beleaguered state, to come back. Beckman is
convinced he doesn't need them because of his advertising and promotions expertise from Conde Nast/Fairchild.
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