LIFETIME Television won the July primetime ratings race for basic cable by its widest margin ever with a 2.1 household rating (1,692,000 homes), a 24% increase over year-ago levels. July marks
Lifetime's 10th consecutive month of primetime household ratings growth and ties with January 2001 for its highest rated month ever. "Television for Women" also maintained its #1 position in primetime
for year-to-date 2001 with a 2.0 household rating (1,561,000 homes). LIFETIME continued to dominate in key female demographics, posting substantial growth and placing #1 among Women 18+, W18-34,
W18-49, W25-54 and Working Women for all basic cable networks in primetime and total day.