The National Basketball Association and Reebok International Ltd. have formed a 10-year strategic partnership beginning in 2001, under which Reebok will design, manufacture, sell and market licensed
merchandise for the NBA, the Women's National Basketball Association (WNBA) and the National Basketball Development League (NBDL), the NBA's new minor league. Beginning in the 2004-05 season, Reebok
will have the exclusive rights to supply and market all on-court apparel, including uniforms, shooting shirts, warm-ups, authentic and replica jerseys and practice gear for all NBA, WNBA and NBDL
teams. Reebok will also have the exclusive rights, with limited exceptions, to design, manufacture, market and sell headwear, t-shirts, fleece and other apparel products for all teams in most channels
of distributions. Reebok will also develop, market and sell an exclusive line of NBA-branded basketball shoes and expand their line of Reebok Classic fashion products to incorporate NBA-branded
apparel.
- Adam Bernard