Lexus has purchased a twelve-month advertising campaign on
Edmunds.com, a resource for unbiased automotive information. As a result of this ad buy, Lexus will be one
of the first automakers to purchase conquest ads on its competitors' model-dedicated "index pages."
"Edmunds.com's index pages provide new conquest opportunities, which have always been a major
component of our interactive media plans," said a Lexus spokesperson.
Edmunds.com advertising enables access to multiple screens within each ad unit, suitable for a variety of product and
brand-building messages. Lexus ads will also appear in conjunction with Edmunds.com's vehicle comparison tables, which allow a visitor to select and compare vehicles of personal interest or on models
that Edmunds.com has selected as competitive with each other.
In addition, Edmunds.com will host Lexus advertising on its wireless website known as Edmunds2Go! which offers unique advertising
opportunities alongside the automotive reviews, photos, pricing and ratings information made available to wireless users.