Around the Net

'USA Today' Outsources Travel Edit

  • Ad Age, Thursday, April 8, 2010 11:21 PM
USA Today's site has started running thousands of pieces of original travel editorial from the Demand Media content farm, the latest traditional news publisher to incorporate editorial from an outside supplier. Demand Media is paying to generate the content and selling keyword advertising in the section; it will split revenue with USA Today.



Readers can now find about 4,000 items from Demand Media freelancers on the new "Travel Tips" section of USA Today's site, including "Least Crowded Times to Go to Disney World," "How to Raft in the Arizona Grand Canyon." The decision is motivated by two factors: new ad revenues and cheaper editorial content.

Read the whole story at Ad Age »

Next story loading loading..