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Burnett Partners With Vimby For Digital Branded Content

  • Adweek, Sunday, April 11, 2010 10:55 PM
Producer Mark Burnett and Video In My Backyard (Vimby) have formed a partnership to develop branded content in the digital space. They will work with media companies and advertisers to implement "cost-effective branded solutions" geared toward targeted demographic groups, such as mothers, millennials, the ecoconscious and health/wellness types.

Burnett is the producer of reality shows like "Survivor" and "The Apprentice." He says the Vimby alliance has "created an unmatched production infrastructure that we will use to deliver local and national content tailored to specific demographic verticals."

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