Jupiter Media Metrix is reporting that while online ad spending in the U.S. will increase only 5% in 2001, it will rebound and grow at a compound rate of 22% over the next five years - reaching a
total of over 15 billion dollars by 2006. However, the research released today at the Jupiter Online Advertising Forum reveals that spending on digital marketing initiatives such as coupons,
promotions and email will surpass that of advertising and reach over 19 billion dollars during the same time period. Jupiter analysts have found that web publishers must diversify advertising
opportunities or they risk losing money to these other online marketing initiatives.
- Adam Bernard