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Twitter To Offer Ads

The New York Times, Tuesday, April 13, 2010 11:34 PM

Twitter is ready to monetize. The advertising program, called Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user. Best Buy, Virgin America, Starbucks and Bravo are all running ads.

"The idea behind Promoted Tweets is that we want to enhance the communications that companies are already having with customers on Twitter," said Dick Costolo, Twitter's COO. When a Twitter user searches for a word an advertiser bought, the promoted message will show up at the top of the results, even if it was written much earlier. The posts say they are promoted by the company in small type, and when someone rolls over a promoted post with a cursor, it turns yellow.

Read the whole story at The New York Times »

ad buys, twitter

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