Clear Channel Outdoor, a division of Clear Channel Worldwide announced today the launch of a Hispanic Marketing Initiative. The 100-year-old company owns and operates outdoor advertising displays in
over 45 US Markets including 9 of the top 10 Hispanic markets.
The number of Hispanics in the country has surged nearly 60% since 1990 to 35.3 million, according to recently released Census data.
Hispanic buying power is projected to rise from $207.5 billion in 1990 to $452.4 billion by the end of this year.
As anticipated, the growth of the U.S. Hispanic population continues to be
dramatic. With the US Hispanic buying power expected to increase 2.3 times by the year 2010, Clear Channel Outdoors' Hispanic Marketing Initiative will seek to capitalize on this growth.
"Outdoor
advertising is one of the strongest media formats advertisers can use to target the Hispanic market. We are excited about the growth potential of this initiative and feel confident it will provide a
strategic key to unlock the Hispanic category for us," said Rocky Sisson, Executive VP of Sales & Marketing for Clear Channel Outdoor.