CNN's flagship financial newscast "Lou Dobbs Moneyline" will jump to 6 p.m., where it will go head-to-head with CNBC's "Business Center," beginning Aug. 27.
"Business Center" has had a leg up on the
competition since it started earlier than "Moneyline," which currently airs at 6:30 p.m. But CNN said the timing of "Business Center" had nothing to do with the change.
"The move is part of our
strategy to establish a more accessible lineup for viewers," said Sid Bedingfield, executive VP and general manager of CNN, which is undergoing a broad restructuring in an attempt to restore sagging
ratings.
The shift will mean that "First Evening News," the new Bill Hemmer-anchored half-hour, will jump to 7 p.m. "Moneyline" will now have "Inside Politics" as a lead-in.