Engage, Inc. has unveiled AdManager 5.5, an enhanced version of its advertising management software for Web publishers. The AdManager 5.5 announcement closely follows Engage's shipment of
PromoManager, a promotions management system announced in June, and furthers Engage's strategy to expand its enterprise software offerings for traditional marketers and web-based publishers. AdManager
5.5 will provide web publishers with increased targeting and performance measurement capabilities, helping to provide advertisers higher returns on their Internet advertising investment.