Premium Online Ratings System

  • December 11, 2001
Premium Network, Inc., one of the oldest online media sales and promotions firms, has unveiled an online media advertising purchasing/ratings system. This new media purchasing and measurement model addresses one of interactive marketing's greatest needs: reaching a guaranteed share of a target audience, versus measuring advertising effectiveness by impressions and page views. Through the Premium Buying Matrix, advertisers can purchase ads on a Cost Per User basis. Efficiencies and effectiveness are achieved by selecting the number of times a unique user will be exposed to a specific marketing message across Premium Network's demographically targeted websites and portals. Through industry standard third party software, Premium Network will guarantee that ad's reach and frequency to the target demographic.
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