SF Interactive, a digital marketing company, has launched an in-depth rich media advertisement for Quantum Corporation's DLTtape Group, a data protection and
network storage systems company. The interactive advertisement, a 336x280 unit developed by SF Interactive, is the first of its kind and is comprised of Macromedia Flash, Streaming video, 3D animation
and Interactive product demos. The ad can be viewed only on CNET Networks' CNET News.com and ZDNet websites over the next six months. The ad efficiently compresses the purchase cycle from awareness to
intent-to-purchase by providing in-depth information within the ad. When a user chooses to interact with the Super DLTtape ad, they are presented with a choice of content in which they can customize
their brand experience. The user is then able to self-select relevant information in the context they generally seek it. --
Adam Bernard