Simulmedia aims to help TV programmers increase their ability to build audiences through smarter marketing based on anonymous viewing data and a proprietary predictive technology platform. By analyzing this data, Simulmedia believes it can more effectively deliver on-air promotions to viewers. The 18-month old company has partnered with U.S. cable providers for anonymous user data from 15 million set-top boxes, and has conducted more than 30 field trials with eight different broadcast and cable networks.
advertisement
advertisement