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Time Warner Invests In Simulmedia

Simulmedia, the media marketing company founded by marketing veteran Dave Morgan, has raised an $8 million Series B round of financing led by Time Warner Investments. The funding round also includes existing investors Avalon Ventures and Union Square Ventures, which led Simulmedia's $4 million Series A round raised in March 2009.

Simulmedia aims to help TV programmers increase their ability to build audiences through smarter marketing based on anonymous viewing data and a proprietary predictive technology platform. By analyzing this data, Simulmedia believes it can more effectively deliver on-air promotions to viewers. The 18-month old company has partnered with U.S. cable providers for anonymous user data from 15 million set-top boxes, and has conducted more than 30 field trials with eight different broadcast and cable networks.



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