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Can Facebook Tame Google?

  • Fortune, Thursday, April 22, 2010 1:36 PM
Google is no stranger to rivalries and potential competition, but Fortune suggests that the search giant may have finally met its match with Facebook. Indeed, new features from the social network "may lay the groundwork for reorganizing the Internet according to the relationships between people instead of pages -- with massive implications for both search and advertising," it writes. In particular, Facebook's new "like" button is being positioned to create "an expanding map of the preferences people express across the the [sic] entire Internet."

More broadly, "As [Facebook] launches more features outside the Facebook site, the company's strategy is starting to look remarkably similar to Google's early strategy." Meanwhile, Fortune argues that Google's own "social" efforts have so far fallen flat, with the exception of perhaps the most primitive social tool online, i.e., email.

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