The Greater Detroit Newspaper Network (GDNN) has announced the launch of their new flexible, targetable pre-print and sample advertising distribution system. Starting August 19, 2001, Alternate
Delivery System (ADS) will hand-deliver polybags door to door in Southeast Michigan with an unprecedented ability to target down to block group level. Block groups can be defined utilizing over
750,000 psycho-demographic variables. Now advertisers will be able to deliver pre- print material to virtually all of Metro-Detroit with just one media buy.
- Adam Bernard