The New York Times Company reported today that pro forma advertising revenue for its Newspaper Group decreased 10.9% in July 2001 from the record level achieved in July 2000. The New York Times's
advertising revenue declined 11.3% for July 2001. Officials said National advertising revenue decreased largely due to softness in technology products, telecommunications and media advertising.
Banking, studio entertainment and live entertainment were among the strongest advertising categories in the month. Classified advertising revenue decreased as continued weakness in help-wanted
advertising was offset in part by growth in automotive and real estate advertising. Retail advertising revenue declined as softer fine arts advertising was partly offset by strength in department
store and fashion/jewelry store advertising.