Gemstar-TV Guide International Inc., a provider of Interactive Program Guide (IPG) services, today announced the addition of three major national advertisers to its IPG roster - MasterCard
International, The Clorox Co. and HotJobs.
Gemstar-TV Guide's IPG services include the TV Guide Interactive system -- the on-screen digital cable guide provided to multichannel video programming
distributors, and the GUIDE Plus+ system -- the on-screen guide built directly into television sets and VCRs. Gemstar-TV Guide's IPGs currently reach more than 13 million U.S. television households.