In Albany, Syracuse, Rochester and other areas of upstate New York, Time Warner Cable's disparate local news channels all have a new name: Your News Now. The name underscores that they are
increasingly sharing segments and production staff members. NY1, in New York City, is the company's only channel in the state not affected by the name change. Time Warner Cable is now taking the name
beyond New York, too, first by rebranding News 8 Austin in Texas.
A consistent name lets the company save money on graphics and marketing. It encourages more statewide advertising
sales. And it fosters more sharing of news coverage. Rochester's channel, formerly called R News, became the first channel to convert last year.
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