Bigfoot Interactive, a provider of strategic, ROI-focused email marketing technology and services, has announced that
TIME.com, the online arm of TIME magazine, has
selected Bigfoot Interactive's strategic email marketing solutions to promote awareness and drive subscriptions for its new online archives. The email-based customer retention and acquisition program
to promote new the TIME.com Archive will begin this fall.
The TIME Archive offers 16 years of content written by TIME staff, including 25,000 articles available
online, fully indexed and searchable.
- Adam Bernard