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Companies Turn to Games to Pitch Their Products (NY Times)

  • , Friday, August 31, 2001 12 AM
When Toyota's Adrenaline racing game appeared on Microsoft's MSN Gaming Zone site last year, research found that the typical player returned to the game three to four times a month. That player also spent about 20 minutes with it each time — far longer than consumers might spend with a typical advertisement on the Internet.

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