Nielsen//NetRatings shows that traffic to HBO.com spiked 39% at home during the week ending August 26 as surfers rushed to the site for a sneak peek of Madonna's "Drowned World" concert tour, which
aired on HBO on August 26. HBO.com drew 247,000 unique visitors, compared to 177,000 visitors the previous week. The top page visited at the site featured concert outtakes and additional show
information, capturing nearly 20% of the site's audience. More than 7% of HBO.com's traffic visited the page showcasing streaming video feeds of Madonna's concert. Nearly 7% the site's audience
clicked on a slide show featuring Madonna's photographs.