Responsys, Inc., a platform for optimized interactive marketing solutions, announced today that Bluefly, Inc., has selected the Responsys platform to manage and deliver personalized online direct
marketing campaigns. Bluefly, Inc. an internet retailer of designer fashions at outlet store prices, has chosen Responsys Interact to help deliver email campaigns featuring fashion trends, special
promotions, product arrival notifications and exclusive previews of designer merchandise. "It has always been our goal to use the Internet to transform the way people shop for designer fashions and
home furnishings," said Alanna Richter, vice president of marketing of Bluefly, Inc. "Responsys has enabled us to tailor email messages to the interests of the individual consumer, and improve the
apparel shopping experience. Responsys offers a sound account management structure, intuitive interface and competitive pricing."
