Today at the NAB XStream conference in New Orleans,
Live365, an Internet broadcasting community, announced its introduction of "IP-based Geo-Targeting" for
advertisers and broadcasters using the Live365 network. This will allow for location-based insertion of content and deliver value to Live365's advertisers, broadcasters and listeners. Live365 will now
be able to deliver location-based advertising and content. Live365's first implementation of geo-targeting is with its advertisers but this technology can also be used to insert local weather, news
and other location-relevant material into Live365 stations. Regardless of whether a listener is in Buffalo or Burbank, San Francisco or Sweden, Live365 will be able to deliver targeted content to him
based on his location. Live365's audio insertion technology can also deliver the audio in the language of the geographic location of the listener, enabling Live365 to access a global advertiser base.