Sports marketing firm ScheerSports Inc. has signed an agency-of-record agreement for its retail advertising and interactive marketing needs with Erwin-Penland Inc., a full-service marketing
communications firm. Greenville-based Erwin-Penland will be responsible for brand development and positioning, media planning and interactive enhancement for ScheerSports and its teams, including the
Greenville Grrrowl, an East Coast Hockey League franchise, and the Carolina Rhinos, an Arena Football League franchise.