Jupiter Media Metrix is reporting that U.S. consumers are more likely to revisit websites that are fast loading, customizable and more informative than those that offer rich media or content delivery
to wireless handsets. According to a new Jupiter Research web enterprise report, titled "Back to Basics: Enhancing User Experience at Low Cost," businesses should assess the needs of their website
visitors before investing in costly, high-profile development features such as non-PC transactions or rich media. New Jupiter Consumer Survey data -- which will be featured at this week's Jupiter Web
Enterprise Forum in San Francisco -- reveal that 40% of online surfers will visit a content site (such as a news or information site) more often if its pages load faster, while only 20% would be
motivated by the addition of a richer media experience.
