With help from two of the biggest names in Latin music and a 10-piece band that plays a unique mix of rock-rap-funk, the Chrysler Group will air Spanish-speaking commercials during "The Latin GRAMMY
Awards" on Tuesday, September 11 at 9 p.m. (ET) on CBS. The four Spanish language spots will use music provided by actress/singer Thalia, Enrique Iglesias, the number one Spanish-speaking recording
artist in the world with global sales of over 23 million, and Ozomatli, the critically acclaimed Los Angeles-based group, to advertise DaimlerChrysler vehicles sold under the Chrysler, Jeep and Dodge
brands. These TV spots mark the first time that brand-new advertising theme lines for both the Chrysler and Dodge brands will appear in Spanish. Announced last week as the new theme line for Chrysler
is "Drive=Love" ("Conducir=Amar"). Dodge announced its new advertising theme line last month: "Grab Life By The Horns," ("Vive con Ganas"). In yet another first, the yet-to-be released "Hero," by
Iglesias, will debut in one of the TV spots.
