A new Strata survey of national ad firms found 47.3% felt their business picked up in the first quarter, almost double the portion that felt business was improving a year ago. That translates into 25%
of agencies planning to hire staff and 16% claiming clients have increased budgets. Strata surveyed 60 agencies from January and April.
One big change: ad dollars continue to shift
out of traditional media, with 68% of agencies saying their clients are more focused on digital and less focused on print.Social media and search is also catching up in campaigns work.
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