Bluestreak, an online marketing technology company and one of the leading third party ad servers, today announced it has acquired Engage, Inc.'s AdKnowledge intellectual property and customer lists
for the U.S. and certain other territories. With the acquisition, Bluestreak hopes to extend its ability to offer third party ad serving and related technologies to the AdKnowledge customer base.
According to the announcement, Bluestreak will immediately leverage the various strengths of the AdKnowledge unit including market relationships and customer service and is expected to transition a
significant portion of the installed base of AdKnowledge users to the Bluestreak platform.
In order to ensure a seamless transition for Engage AdKnowledge customers, Bluestreak has created a
transition team consisting of AdKnowledge and Bluestreak executives.
Financial terms of the acquisition were not disclosed.