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'Sesame Street' Hits Highest Ratings In Years

The Hollywood Reporter, Wednesday, May 26, 2010 12:05 AM

In its 40th anniversary season, "Sesame Street" has hit its highest ratings in its core demo in several years. It's earned nearly 60% year-over-year ratings increase for February, the latest month, for which the public broadcaster reported figures. The 40th season, which premiered in November, is averaging a 3.5 Nielsen rating for the current TV season in the core kids ages 2-5 demo.

Given kids' changing viewing habits, the current season has been reformatted. Murray the Monster Muppet hosts each episode from different locations, linking four longer segments with interstitials throughout the hour. The show also has new opening and closing sequences that combine colorful chalk-art animation with the Muppets of Sesame Street and a re-versioned classic "Sunny Days" as musical back-drop.

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