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Rodale, MSN Sign Deal To Repurpose Mags Online

  • Folio:, Friday, May 28, 2010 12:16 AM
MSN has entered into a partnership with Rodale Inc. which will repurpose the publisher's magazine content online at a new MSN-branded health and wellness site which is expected to launch this fall, reports Folio:. The site will focus on topics including diet, fitness and nutrition, and will feature original content as well as content pulled from Rodale's Men's Health, Women's Health, Prevention, Runner's World and Bicycling magazines.

According to MSN executive producer Scott Moore, lifestyle content is increasingly popular among consumers as well as advertisers, and MSN sees "great opportunity in expanding our current lifestyle offerings by delivering a new experience that is unique to the health category."

Previously, MSN has entered into a similar partnership with BermanBraun and Hachette to produce , a women's beauty and lifestyle site. All Things Digital says it's one of the online media sites that will shine best on the new Apple iPad," drawing particular attention to its vertical sweep, clean lines, and a design that is "informed almost entirely by touch, feel and -- most especially -- visual elements.




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