According to MSN executive producer Scott Moore,
lifestyle content is increasingly popular among consumers as well as advertisers, and MSN sees "great opportunity in expanding our current lifestyle offerings by delivering a new experience that is
unique to the health category."
Previously, MSN has entered into a similar partnership with BermanBraun and Hachette to produce Glo.com , a women's beauty and lifestyle site. All Things Digital says it's one of the online media sites that will shine best on the new Apple iPad," drawing particular attention to its vertical sweep, clean lines, and a design that is "informed almost entirely by touch, feel and -- most especially -- visual elements.