IBM is about to name Omnicom Media as its global media agency of record. Marketing Interactive reports. This comes as IBM seeks to focus its marketing machine on AI, quantum,
semiconductors and enterprise automation. “IBM is working side-by-side with clients around the world, co-creating innovative technology and AI solutions that address their most complex
challenges,” says Jonathan Adashek, senior vice president of marketing and communications at IBM. “To be successful, we need agency partners who understand our business, our ambitions, and
the needs of the clients we serve."Read the whole story at Marketing Interactive »