Unica Corporation, a provider of award-winning analytical CRM and marketing automation solutions, has announced that BeNOW, a marketing technology company providing a platform for best-of-breed
modular and scalable technologies, has selected Affinuim to enhance its clients' customer relationships by managing their marketing campaigns across multiple communication channels in a
fully-outsourced environment. Unica's Affinium allows BeNOW to offer a premier CRM and cross-channel marketing service to companies looking to integrate web-based marketing initiatives and email with
traditional channels, such as catalogs, direct sales and in- and out-bound telesales. BeNOW will offer the power of Affinium to a wealth of respected national brands across verticals such as B2B
industrial distributors, U.S. automakers, consumer packaged goods, high technology, telecommunications and some of the world's largest financial institutions from banking to insurance.