L90, Inc., an online media and direct marketing company, has signed an exclusive sales representation agreement with randmcnally.com, the Internet business unit of Rand McNally. Under the agreement,
L90's sales team will work in partnership with randmcnally.com to develop various advertising opportunities, including sponsorship relationships with leading brands looking to target the one million
road travelers who visit randmcnally.com each month. The addition of randmcnally.com gives L90 advertisers access to a variety of customized marketing opportunities specific to the travel industry,
such as integrated mapping solutions, sponsorships, and banner ads on randmcnally.com.
-- Adam Bernard