In an effort to help simplify the process of buying and selling interactive media, the Interactive Advertising Bureau has published the new
IAB Glossary of Interactive Advertising Terms. The
glossary was authored by IAB President & CEO Robin Webster. Ms. Webster was also responsible for the first glossary issued by CASIE, a coalition of the Association of American Advertising Agencies and
the Association of National Advertisers, several years ago. The full glossary can be found at
the IAB website.