AM News/Talk Stations Strong on Web Radio Charts

  • by September 27, 2001
MeasureCast, Inc., today announced that five AM News/Talk stations measured by MeasureCast - WSB-AM/750, WLS-AM/890, KRLA-AM/870, WTMJ-AM/620 and CFRB/1010-AM - made the MeasureCast Weekly Top 25T List for the week of September 10-16.

All of these stations are first time entrants to the list, and all streamed coverage of the September 11, 2001 Attack on America. In addition, Santa Monica College station KCRW-FM/89.9, which switched programming to cover the September 11 events, reached number eight on the list - the highest ranking the station has ever achieved.

London-based terrestrial broadcaster jazzfm retained the number one spot in the rankings, with Seattle's KING-FM/98.1, a classical terrestrial station owned by Beethoven Corp, moving up to the second spot from fifth the previous week. Boston's WAAF-FM/107.3 was another big mover, entering the Top 25 for the first time at number nineteen.

Overall, the total time spent listening (TTSL) to a spectrum of Internet radio stations tracked by MeasureCast for the week was roughly the same as the previous week, with the MeasureCast Internet Radio Index dipping a half a percentage point to 215. This number indicates, however, that listening to Internet Radio has more than doubled since the beginning of this year.



Other facts for the week of September 10 to September 16:
- 82% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific.
- The peak listening hour was 9 a.m. Pacific (12 p.m. Eastern), with 8.5% of the day's listening.
- 10% of the week's TTSL occurred over the weekend.
- The peak listening day was Monday, Sept. 10 with 22% of all TTSL occurring on this day.
- The largest single age group listening to Internet radio last week: 25-34 year-olds (31%).
- 55% of listeners were under 35; 25% were younger than 25, and 6% were over 55.
- 69% of listeners were men; 31% were women.
- Top streaming nations include the United States, the United Kingdom, Canada, Japan, Mexico, and Australia.
- 31% of U.S. listeners were from the South, with the Western U.S. accounting for 29%.

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