MeasureCast, Inc. today released new data, which shows that online radio listening to stations measured by MeasureCast during the first week of October increased 10% over the previous week. This sent
the MeasureCast Internet Radio Index (Index at 291) skyward for the third week in a row. During the week of October 1-7, 17 streaming radio stations in the MeasureCast Top 25 list saw increases in the
total time spent listening (TTSL) to their programming, and 17 enjoyed larger audiences, or cume. Internet radio listening has increased 191% since January.
JazzFM finished the week as the top
webcaster and the leading terrestrial broadcaster offering programming over the Internet. It streamed 77,866 more hours to 9,076 more people than it did the previous week. MEDIAmazing.com, which took
second place, was the leading Internet-only webcaster, and streamed 13,545 more hours of music to 6,741 more people than it did the week before.
Stations belonging to digital radio network Radio
Free Virgin streamed 318,957 hours, making it the leading webcaster of Internet-only stations. Warp Radio was the top terrestrial on-line network, streaming a total of 364,723 hours during the week.
Other facts for the week of October 1 - 7:
- 82% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific.
- The peak listening hour was 11 a.m. Pacific (2 p.m. Eastern),
with 9% of the day's listening.
- 10% of the week's TTSL occurred over the weekend.
- The peak listening day was Wednesday, Oct. 3, with 19% of all TTSL occurring on this day.
- The
largest single age group listening to Internet radio last week: 25-34 year-olds (29%).
- 56% of listeners were under 35; 26% were younger than 25, and 6% were over 55.
- 70% of listeners
were men; 30% were women.
- Top streaming nations include Britain, Canada, France, Japan, Mexico and the United States.
- 32% of U.S. listeners were from the South, 28 were from the West.