The American Marketing Association (AMA) launched a new resource for marketers called MarketingPower.com. The site is a comprehensive resource to help marketers do their jobs more effectively. With
free site registration, marketers gain access to a wide variety of "Best Practices in Marketing" white papers, hundreds of business articles, and the latest news in marketing categorized into 20
marketing sub-topics. In addition, the MarketingPower site offers a number of Web-based tools such as Presentation Resources, Marketing Templates, Industry Reports and an extensive Marketing Career
Center.